Vello, for fractional executives

A site that closes the retainer for you.

Custom site, designed and built for fractional executives. Live in 7 days. $1,999, flat.

See work →
7-DAY TURNAROUND · NO CALLS · STRIPE CHECKOUT
sarahchen.co
Sarah Chen.WorkApproachEssaysContact
Fractional CMO
I run growth for Series B companies that aren't ready for a full-time CMO.
Previously VP Growth at Ramp. Three current partners, all on retainer.
SARAH CHEN / PORTRAIT
+ Ramp, Linear, Vercel
+ SF / New York
+ 1 seat, Q2 2026
One designer. One builder.

Vello is Thijs Smudde, an independent designer and engineer. Over ten years of experience shipping products at agencies and tech companies, such as Lab Digital, Lukkien, BauWatch, and Eurocom. Same hands on your site.

Lab Digital logo
Lab Digital
Lukkien logo
Lukkien
BauWatch logo
BauWatch
Eurocom logo
Eurocom
The offer

Launch once. Retain if you want it.

One flat price to ship. A lightweight retainer if you want ongoing edits. Either way, no sales call and the site is yours to keep.

Start here
Vello Launch
One-time
$1,999flat, no add-ons

A complete 5-page site, designed, built, and deployed on your domain.

  • →Custom 5-page site, Home, About, How I Work, Case Studies, Contact
  • →Designed, built, and deployed on your domain
  • →Lead capture wired to your email, HubSpot, Pipedrive, or Attio
  • →7-day turnaround, start to finish
  • →Stripe Checkout, no sales call
  • →Intake runs after payment, on the thank-you page
STRIPE CHECKOUT · NO SALES CALL
Vello+
Retainer
$299per month, cancel anytime

Keep the site sharp. One request at a time, forty-eight hours each.

  • →Unlimited edits, one request at a time
  • →48-hour turnaround per request
  • →New pages, case studies, copy updates
  • →Hosting, uptime monitoring, and weekly backups
  • →Connects to your CRM of choice
  • →Cancel anytime, keep everything
STRIPE CHECKOUT · NO SALES CALL
How it works
01

Pay and send your brief.

Stripe Checkout, then a 10-minute intake on the thank-you page. Logo, copy, references, domain. Done.

02

Design and build, in seven days.

First round lands on day three. One revision pass. Copy drafted from your intake if you want it.

03

Live on your domain. Vello+ if you want it.

Site deploys, CRM gets wired, keys come to you. Keep it as-is, or start a $299/mo retainer for edits.

Selected work

Recent sites and example layouts.

Two shipped sites and six layouts built for fractional execs. Your site ships in seven days.

Start yours →
glutenvrijadvies.nl
01 / Shipped
glutenvrijadvies.nl
Health editorial, Dutch market.
Editorial content site
Brandreel
02 / Shipped
Brandreel
Creative agency showreel.
Brand showcase
Layout examples
Frames for fractional execs
Sarah Chen.WorkApproachEssaysContact
Fractional CMO
I run growth for Series B companies that aren't ready for a full-time CMO.
Previously VP Growth at Ramp. Three current partners, all on retainer.
SARAH CHEN / PORTRAIT
+ Ramp, Linear, Vercel
+ SF / New York
+ 1 seat, Q2 2026
HomepageHero + one-line positioning
MARCUS REIDFRACTIONAL COO · EST. 2012
Seventeen companies scaled past $50M ARR. One playbook that ships in ninety days.
$840M
ARR supported
4
Exits (2 IPO)
Q3
Next availability
MARCUS REID / PORTRAIT
Start a conversation →
Download playbook
ProofTrack record as the hero
Priya Nair, CFO01 Work02 Rounds closed03 Writing04 Book intro
PRIYA NAIR / PORTRAIT
Mercury · Brex · Anduril
CPA, Wharton MBA
Based in NYC
FRACTIONAL CFO
I get your numbers ready before the term sheet does.
Series A & B readiness4 to 8 weeks
Board and investor reportingOngoing
Revenue modeling2 to 4 weeks
Cap table and 409AFixed scope
"Closed our Series A six weeks faster." Fabric Labs
Book intro →
ServicesScoped engagements, timelines
Sarah Chen.WorkApproachEssaysContact
Fractional CMO
I run growth for Series B companies that aren't ready for a full-time CMO.
Previously VP Growth at Ramp. Three current partners, all on retainer.
SARAH CHEN / PORTRAIT
+ Ramp, Linear, Vercel
+ SF / New York
+ 1 seat, Q2 2026
HomepageHero + one-line positioning
MARCUS REIDFRACTIONAL COO · EST. 2012
Seventeen companies scaled past $50M ARR. One playbook that ships in ninety days.
$840M
ARR supported
4
Exits (2 IPO)
Q3
Next availability
MARCUS REID / PORTRAIT
Start a conversation →
Download playbook
ProofTrack record as the hero
Priya Nair, CFO01 Work02 Rounds closed03 Writing04 Book intro
PRIYA NAIR / PORTRAIT
Mercury · Brex · Anduril
CPA, Wharton MBA
Based in NYC
FRACTIONAL CFO
I get your numbers ready before the term sheet does.
Series A & B readiness4 to 8 weeks
Board and investor reportingOngoing
Revenue modeling2 to 4 weeks
Cap table and 409AFixed scope
"Closed our Series A six weeks faster." Fabric Labs
Book intro →
ServicesScoped engagements, timelines
Laurent
Taking on clients, May 2026
Pipeline, not
promises.
Fractional GTM for B2B companies at $1 to 10M ARR. I bring the playbook, the team, and the numbers.
THEO LAURENT / PORTRAIT
"Tripled qualified pipeline in one quarter."
NORTHWIND · SERIES B
BrandTagline hero + social proof
Amelia Voss, Chief of Staff. Fractional.hello@avoss.co
AMELIA VOSS / PORTRAIT
Five years running operating rhythms for founders who don't have a full-time CoS yet.
ParcelSeries B → C
Re-architected exec cadence; quarterly offsites.
NorthwindPost-acquisition
Integrated two leadership teams in 90 days.
MeridianPre-A
Built the first board deck; closed the round.
Helix BioSeries A
Org design and hiring plan across 3 functions.
FoundrySeed → A
OKR system, weekly ops review.
CoveSeries C
Exec team calibration and succession memo.
Case studiesPast engagements in a grid
kenji.oba, fractional CTO
/work/notes/contact
Senior engineering judgment, without the full-time CTO hire.
ENGAGEMENT
Two days a week. Pre-seed through Series A.
COVERS
Architecture, hiring, board tech memos.
KENJI OBA / PORTRAIT
Stripe · staff eng · 2018–2022
Figma · founding backend · 2015–2018
MIT · CSAIL · 2013–2015
© 2026Engagements from June
AboutCredentials and availability
Laurent
Taking on clients, May 2026
Pipeline, not
promises.
Fractional GTM for B2B companies at $1 to 10M ARR. I bring the playbook, the team, and the numbers.
THEO LAURENT / PORTRAIT
"Tripled qualified pipeline in one quarter."
NORTHWIND · SERIES B
BrandTagline hero + social proof
Amelia Voss, Chief of Staff. Fractional.hello@avoss.co
AMELIA VOSS / PORTRAIT
Five years running operating rhythms for founders who don't have a full-time CoS yet.
ParcelSeries B → C
Re-architected exec cadence; quarterly offsites.
NorthwindPost-acquisition
Integrated two leadership teams in 90 days.
MeridianPre-A
Built the first board deck; closed the round.
Helix BioSeries A
Org design and hiring plan across 3 functions.
FoundrySeed → A
OKR system, weekly ops review.
CoveSeries C
Exec team calibration and succession memo.
Case studiesPast engagements in a grid
kenji.oba, fractional CTO
/work/notes/contact
Senior engineering judgment, without the full-time CTO hire.
ENGAGEMENT
Two days a week. Pre-seed through Series A.
COVERS
Architecture, hiring, board tech memos.
KENJI OBA / PORTRAIT
Stripe · staff eng · 2018–2022
Figma · founding backend · 2015–2018
MIT · CSAIL · 2013–2015
© 2026Engagements from June
AboutCredentials and availability
Launch partners

Onboarding the first five customers.

Flat $1,999 for the first five launch partners. The only ask: permission to share your site and a short quote after launch, with your sign-off.

3 OF 5 LEFT
01Claimed·
02Claimed·
03Open$1,999
04Open$1,999
05Open$1,999
Why Vello

Built for operators, not agencies.

01
Senior design, not a template.
vs. A Squarespace theme with your headshot dropped in.
Every exec gets a site nobody recognizes from someone else’s. Typography, layout, tone, designed for you alone.
02
Live in seven days, always.
vs. Six weeks with a freelancer, then two more on revisions.
Fixed scope, fixed timeline. You send the brief on Monday, you send clients the link the following Monday.
03
Fixed price, no surprises.
vs. An estimate that becomes a quote that becomes an invoice.
$1,999 covers everything in Launch. If you want ongoing edits, $299/mo, cancel whenever.
04
No calls required.
vs. A 30-minute discovery call before you know the price.
Stripe Checkout buys the work. Intake is a form. Conversations happen when there is something to talk about.
FAQ

Questions that come up before starting.

Can't find yours? hello@withvello.com

Yes. Vello rebuilds on a modern stack and points your domain when it ships. You keep the old URL, the old pages get redirected, your SEO survives. A Framer file, if you have one, is reference only. The new site is designed from scratch.
Yes, if you want. The intake asks for a few bullet points per page: positioning, past clients, how you work. Copy gets drafted from that. You review once, it ships. If you already have copy you love, it stays.
Vello+ covers adding team members, new bio pages, case studies, updated pricing, all of it. One request at a time, 48 hours each. If you outgrow the retainer and want a full redesign, same flat-price model applies.
Yes, any of those, plus Close, Folk, or a plain webhook to your email. The contact form, any lead magnet, and the intake form all pipe to your CRM of choice.
One revision pass is included in Launch. If the first draft misses, tell me why in writing and a redesign follows. If round two still does not land, your Launch fee is refunded in full.
Completely. You own the code, the design files, the domain, the CRM data. Cancel Vello+ and the repository hands off to your developer, or stays hosted under your account.
No, but the work and example layouts above give you a sense of the range, and the Launch price is flat. Cancel within 48 hours of paying, before work starts, for a full refund, no questions.
Four. More than that and the seven-day turnaround breaks. If the month is full, you go on the list. Usually under two weeks.

Ship your site in seven days.

STRIPE CHECKOUT · 7-DAY TURNAROUND · 48-HOUR REFUND WINDOW