Privacy Policy
This page explains what Vello collects when you visit withvello.com or buy a plan, why it is collected, who it is shared with, and how you can ask for it to be removed. Vello collects the minimum needed to run the business.
What Vello collects
When you visit the site. Google Analytics 4 records anonymous events like page views, button clicks, device type, approximate location (country / city), and referrer. Cookies are used to distinguish visitors. This data is not used to build advertising profiles.
When you buy. Stripe Checkout collects your name, email, billing address, and payment method to process the payment. Card numbers never touch Vello servers. Vello only receives a confirmation, an order ID, and the email you used.
When you submit an intake or message. The content you submit (company, logo, brand references, the copy you want on the site, CRM destination) is kept to deliver the project, along with any emails you send in.
How Vello uses it
- To deliver and support the site being built for you.
- To process payments and send invoices or receipts.
- To understand which pages and CTAs are working, in aggregate, and improve the landing page.
- To reply to your emails.
Your data is never sold. No marketing emails are sent without your opt-in.
Who Vello shares it with
- Stripe: payment processing. Stripe's privacy policy.
- Google Analytics 4: anonymous site usage. Google's privacy policy.
- Cloudflare: hosting, edge routing, and DDoS protection for withvello.com.
- Your chosen CRM: if you request leads wired to HubSpot, Pipedrive, Attio, Close, Folk, or a webhook, your form submissions go there.
Cookies
Vello uses a small number of first-party cookies plus Google Analytics cookies. No advertising or cross-site tracking cookies. You can block or delete them in your browser settings without breaking the site.
Retention
Analytics events are retained for the Google Analytics default (14 months). Stripe retains payment records per its own policy. Intake and project files are retained for as long as you are an active Vello+ customer, plus 12 months after cancellation for support and records. Email threads are retained until you request deletion.
Your rights
You can request at any time to: see what data is held on you, correct it, export it, or delete it. Email hello@withvello.com and the request is actioned within 30 days. If you are in the EU, UK, or California, you have additional rights under GDPR / UK GDPR / CCPA, including the right to object to processing and the right to lodge a complaint with your local data protection authority.
Children
Vello is not intended for people under 16. Data from children is not knowingly collected.
Changes
If this policy is updated, the “Last updated” date at the top will change. Material changes will be announced to active customers by email.
Contact
Privacy questions, deletion requests, or anything else: hello@withvello.com.